Mars Recruitment is partnering with an organisation that prides itself on being family owned and operated, from this pride they have developed a strong workplace culture built from family values. They exist to deliver exceptional experiences - for their customers, their team members, and their brand partners.

As a progressive, family-owned, award-winning group with multi retail sites, they are continuously inspired to be set apart from their competitors and always innovating and growing.

Key Responsibility Areas

• Develop and implement comprehensive performance marketing strategies across digital channels.
• Manage end-to-end campaign setup, including ad creation, audience targeting, budgeting, and bidding strategies.
• Collaborate with marketing/creative team to develop compelling ad creatives and messaging.
• Work closely with cross-functional teams including sales, product, and creative teams to align marketing efforts with business objectives.
• Maintain strong relationships with external partners such as paid ad agencies, technology vendors, and media platforms.
• Monitor and analyse campaign performance using analytics tools such as GA4 and platform-specific dashboards.
• Perform A/B testing to identify the most effective strategies and optimise campaigns based on data-driven insights.
• Adjust strategies and tactics to improve performance metrics such as click-through rates (CTR), conversion rates, cost per acquisition (CPA), and return on ad spend (ROAS).
• Manage and optimise marketing budgets effectively to maximize ROI.
• Track and report on spending against budgets, ensuring efficient use of resources

About you

• Strong track record and 3+ years digital marketing experience in a performance marketing role in B2C consumer channels or agency side
• A specialist in everything performance, Google Ads, META Platforms, programmatic, and budget monitoring
• Hands-on campaign management experience and ability to drive high value traffic to our website
• You like numbers, can appreciate and identify profitable ads, and also have an appreciation for long term brand building and the impact that has on future sales
• Advanced analytical skills and ability to analyse data effectively and make decisions that improve the performance of campaigns and align with business objectives and managing budgets
• Detail-oriented with excellent written skills and proactive with a proven ability to manage multiple priorities

Please click apply now or contact Kimberley at kimberley.leonard@marsrecruitment.com.au for further information